Brands are driving the shift to programmatic advertising by increasing spend and allocating greater portions of their media budgets to real-time, audience-based digital advertising. Emarketer ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

For The Drum’s out-of-home advertising Deep Dive, Hannah Thompson of digital agency Tug looks at how programmatic integrations are changing the game. With the threat of recession growing and consumers ...

In the past, businesses have often used methods of promoting products to the largest number of people in the hope of driving sales. Today, businesses have access to more customer data than ever before ...

This week’s digital advertising round-up has been dominated by developments in the programmatic trading space with the WFA releasing its first guide for brands detailing how to combat previous ...

New Delhi: The digital advertising ecosystem is evolving, and programmatic advertising has been a game changer in redefining how advertisers connect with consumers with personalised, efficient and ...

The third edition of e4m Real-Time Programmatic Advertising Conference and Awards is all set to be held on Wednesday, September 18 in Mumbai. Programmatic advertising in India has witnessed ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

Specific Media's UK Country Manager, Paul Oronoz, talked us through the ins and outs of the process that has taken the digital advertising world by storm, namely programmatic trading. We spoke to him ...