Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and ...

Four new members have joined the Eurovision Song Contest’s Reference Group this year, thus revamping the governing body of our beloved contest. The ten member committee will now consist of four ladies ...

Ana Maria Bordas, Director of Content Production at RTVE, has been elected as the new Chair of the Eurovision Song Contest Reference Group for a two-year term. She was elected to the role by an ...

Harvard researcher Dr. David McClelland reveals that 99% of success is influenced by the company you keep, termed as 'reference group.' This group significantly impacts mindset, goals, opportunities, ...

Bakel Walden, Director of Development and Offering at Swiss EBU Member SSR SRG, has been appointed as the new Chair of the Eurovision Song Contest Reference Group. He takes over the role from ZDF’s Dr ...

Four new members have joined the Eurovision Song Contest Reference Group thus replacing five former members who have stepped down. Ana Maria Bordas (RTVE), Ebba Adielsson (SVT), Rachel Ashdown (BBC) ...