Roblox exposes a growing blind spot in how marketers still think about media

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...

Roblox bid for ad riches collides with wary sponsors, developers

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Yahoo Finance

Roblox's Untapped Billion-Dollar Advertising Opportunity

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...
Yahoo Finance

Roblox to launch 3D advertising next year

(Reuters) - Online gaming firm Roblox Corp said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases. It will ...
Investing

Roblox stock rises following new ad format and Google partnership

Investing.com -- Shares of Roblox Inc (NYSE:RBLX) climbed 3.5% today after the company announced the introduction of a new video advertising format and a partnership with tech giant Google ...