Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Taking away profits from those that work the most. If you were to try and define a simple reason why Roblox is so popular, it’s because there have been creators within the platform for years who have ...

This week, the platform announced a new partnership with Google that brings its immersive ad inventory – think virtual billboards and rewarded video units – into Google's ad buying ecosystem. In short ...

Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available today ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...

Advertising watchdog the Children’s Advertising Review Unit (CARU) has found Roblox in violation of guidelines that require social media creators to disclose material connections to companies they ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...