Procter & Gamble (P&G) is adjusting its sampling strategy after taking a view that was “too myopic” on its return on investment (ROI) and comparing it to other advertising activity, which it admits ...

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A recent study posted to the medRxiv* pre-print server estimated severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) epidemiological parameters by using various sampling strategies on the ...

There is much more carbon stored in Earth’s soil than in its atmosphere. A significant portion of this soil carbon is in organic form (carbon bound to carbon), called soil organic carbon (SOC).

Representative image (iStock) Sampling is an age old practice that helps marketers gauge a customer’s reaction to a product. The activity’s objective was to ensure that a sample reached as many ...