BBC R&D were approached last year by Radio 4 documentary producer Phil Tinline to help with a documentary he was putting together surrounding the myths and truths of subliminal advertising in video.

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Jerusalem, Dec. 27, 2007 – Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, “rally ‘round the flag” is a venerable ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

People are more confident about their choices if the message is negative People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments ...

Joel Weinberger : The first experiment actually was inspired by our President George W. You might recall in the last presidential campaign there was some controversy over whether there was a ...

Judas Priest bassist Ian Hill recalled how their 1990 trial over alleged subliminal messaging had put the band in doubt over its own innocence. The metal icons were summoned to court in the aftermath ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...