Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog's appreciation of her two-legged friends. Now new ...

Unique in its application of a mathematical model to understand how the brain transitions from consciousness to unconscious behavior, a study may have just advanced neuroscience appreciably. The ...

“Unless we are much mistaken, the next phrase that is going to be on everyone’s tongue is ‘subliminal advertising.’” - The Nation, October 5, 1957 In 1957, an intense, very real fear regarding a new ...

Would a successful ad man lie? That was the somewhat incredible question buzzing around Madison Avenue in the fall of 1957. [See Part 1.] Marketing consultant James Vicary claimed to have the holy ...

EVANSTON, Ill. --- Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged ...