If there’s one consumer segment brands go wild for, it’s parents – specifically, mothers. As traditional guardians of household spending, moms are prized for their purchase power, their capacity for ...

In the latest of their new frontiers series, The Behavioural Architect’s Crawford Hollingworth and Liz Barker look at some of the myths that now surround Daniel Kahneman’s System 1 and System 2 ...

Engaging System 2 requires significant metabolic energy. Your brain consumes a lot of your body’s energy as it is; intense ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

To create disruptive innovation, brands need to appeal to people’s System 2 way of thinking as well as System 1 say Dave Lundahl and Greg Stucky of InsightsNow. By understanding when and why consumers ...

What do we think of when we think about thinking? For most people, what immediately springs to mind is how we take in information, weigh that knowledge form conclusions, and change our minds if ...

Modern businesses and organizations are constantly confronted with the need for transformation. Whether it's adapting to emerging technologies, responding to market shifts or navigating unprecedented ...

The human brain has clever ways of making sense in a noisy and random world. Behavioural Economist and researcher Daniel Kahnman presented the idea that we have two separate and distinct parts to our ...

There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow. Kahneman, a winner of the Nobel Prize ...