The Federal government on Thursday announced a 13-member Task Force to oversee and deliver the Audience Measurement Service on Nigeria Media Platforms. Minister of Information and Culture, Alhaji Lai ...

Chances are high you've heard the term "top tasks" before. Top tasks are the main things that customers, citizens and employees want to do when they interact with you. It's what matter most to them.

Overview AI ROI goes beyond cost savings, reflecting how work, decisions, and culture changeMeasuring AI ROI requires continuous baselining, attribution, and re ...

Amping up industry-wide efforts around media measurement, the VAB, the TV industry advertising trade association, has announced a new Measurement Innovation task force -- putting together a group of ...