The Vizio-led Open Addressable Ready (OAR) effort -- which promotes and scales up national addressable TV campaigns -- says seven key technology partners have met certification specifications. The ...

Addressable LEDs are wonderful things, with products like Neopixels making it easy to create all kinds of vibrant, blinking glowables. However, for those without a lot of electronics experience, using ...

We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

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The advances of addressable TV continue apace, as the data company Nielsen unveils seven major media firms that will join the beta version of its addressable TV ad platform; the firm’s sway indicates ...

While the Eicoff agency is best-known for direct response TV, its client base also includes more general advertisers that use standard reach and frequency metrics to evaluate television ROI. Still, ...

Addressable TV uses sophisticated targeting techniques that get your ad in front of the right audience at the right time, bringing impact beyond awareness building, brand appeal and purchase intention ...