Sunstar Americas has launched GUM Crayola Squeeze-A-Color toothpaste. The toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. ea,ch) with three nonstaining colors and flavors -- ...

A movement is emerging online to shun store-bought toothpaste over a conspiracy theory that small colored markings on the end of tubes signify whether the product was made with natural or chemical ...

Though it isn't a new technique, color-correcting makeup has surged in popularity over the past few years. The concept is simple: it plays upon the color wheel from your elementary school art class.

Colgate has unveiled a line of vegan, gluten-free products that have no artificial flavors, sweeteners or colors. It may sound like the latest natural food trend … but the products are toothpaste, ...