Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Understanding consumer behaviour is one of the most daunting tasks facing chief marketing officers today. New technology is creating a sea of data about who their customers are and what they’re doing, ...

Senior Research Consultant, Dr. Chika Ezeugwu has said that given the complexity of human decision-making and the constantly evolving market dynamics, brands need to adapt effective strategies to ...

As consumers, how do we make decisions about the products we purchase and stores we visit? Most of us like to think there’s some sort of rational reasoning behind our decision-making. Factors like ...

What do customers really want, and why? What information will they listen to and what will they ignore? How do they make decisions and how can we help them make better ones? For many companies, ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...

Understanding how alcohol consumption patterns evolve across different demographics enables retailers and brands to identify ...