The session began by asking attendees why they made content, and we were pleased to see answers corresponding to every stage of the marketing funnel. Engagement and storytelling ranked the highest, ...

But wait, give us a chance! There’s a reason everyone has a hot take on the marketing funnel. It’s because the funnel is almost certainly the most important mental model in B2B marketing. The funnel ...

One of my favourite stories for marketers is the one about the blind men and the elephant. The story goes that a group of blind men are walking cautiously along a dusty path, when they find their way ...

A Georgia restaurant slammed a raunchy couple after they were caught using a funnel to perform a disgusting X-rated act with margaritas. The couple, who are yet to be identified, were seen on camera ...

6-step framework for high-converting sales funnels. How to attract traffic, create valuable lead magnets, nurture with strategic content, master buyer psychology, optimize design for seamless ...

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Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

When they first caught on, online lead funnels were used mainly by coaches and small businesses selling some kind of service or info product. But there's no reason enterprise brands shouldn't or ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. What may be less well-known ...