Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Core company values are key to a company’s identity, but they’re not just ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have been spending a bit of time thinking about recruitment adverts recently, wondering how companies can ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in clean ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Ryan Haumschild, PharmD, MS, MBA, leads a conversation regarding value statements and their alignment with cost-effective care. Ryan Haumschild, PharmD, MS, MBA: As part of some of this innovative ...