Here Mikai shares what Black beauty means to her, from her Jamaican to trusting experts, protecting curls and celebrating ...

Makeup tutorials are so fun to watch, but rarely do they mirror what most of us are really doing at home. Chances are your favorite brush isn’t in pristine condition and you might still be trying to ...

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A West Midlands gran has found unlikely fame as ‘Britain's oldest influencer’ aged 103, after becoming an online sensation with her viral make-up tutorials on TikTok. Joan Partridge still 'puts on her ...

Sydney Sweeney redefined everyone’s “past bedtime” routine, giving a makeup masterclass that included touching up her assets. The actress, 28, shared a video of herself getting glammed up for an ...

We spend half our beauty routines trying to trick our skin into exuding a natural, healthy glow, or rely on makeup products to give us an effortlessly radiant complexion. Which is wonderful, until ...

Schoolgirl Nya Temple has attracted more than 240,000 followers on social media after her makeup tutorials proved a viral hit. The 14-year-old began posting videos during the first coronavirus ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms ...

If you often find yourself gawking in awe at ingenious beauty hacks served to you by the algorithm, you're not alone. In fact, it appears that even Victoria Beckham has taken a leaf out of the ...

A BEAUTY blogger whose viral makeup tutorials have earned her millions, has revealed that she almost didn’t share the video that made her famous. In May 2015 Nikkie de Jager, now 25, shared a ...