As part of The Drum’s special report on analytics, we spoke to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic.

Thumb through any web analytics report and you’ll discover a host of unique terms. I’m talking about unique visitors, bounce rate, conversion percentages and goal funnels, not to mention the all ...

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

The Web Analytics Market Report 2023 report provides the latest industry data and future industry trends. The forecast market information, SWOT analysis, market scenario, and feasibility study are the ...

When does a report become business intelligence? To some data practitioners, there seems little difference. If you have got the numbers on how some aspect of your organisation has been performing, ...

Conrad Bennett of WebTrends has warned firms that the money they spend on e-marketing activities will largely be wasted unless they employ someone who can make sense of the resulting reports. Bennett, ...