Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

Hours after savoring that perfectly grilled steak on a beautiful summer evening, your body turns traitor, declaring war on the very meal you just enjoyed. You begin to feel excruciating itchiness, ...

As more cases of the rare tick-borne disease alpha-gal are reported in the UK, what is it, and why does it cause an allergic reaction to meat in some cases? A small number of ticks can be infected ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

A rare blood disorder, alpha thalassemia, affects thousands of people. About 5% to 20% of the world population carries one or more α-thalassemia mutations, according to the data. If left untreated, it ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, ...

When we think about common health issues, diabetes and high blood pressure are the most common health issues that pop into our minds. However, some other disorders are more common than we think and ...

Jwana Aziz receives funding by University of Birmingham QR Policy Support Funding and a donation from the Barker Family Trust. Anna Lavis has previously received funding for research into online harms ...

Investment word of the day: Most investors track their investments' performance to determine whether their strategies are achieving the desired results. Along with aligning with personal financial ...

Perhaps now, more than ever, dermatologists, cosmetics companies, and beauty editors are emphasizing the importance of protecting your skin from the sun. And that's where the skincare underdog alpha ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...