The TV industry subsists on three-letter acronyms. So here’s another one to add to your collection: RPD. Return-path data (RPD) is viewing information processed by a TV device, such as a cable or ...

Google’s annual Think Measurement 2025 tentpole summit brought together leading voices to explore why ‘curiosity and learning’ is key for marketers to prove their value and drive growth. When ...

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a ...

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the ...

High-precision and miniaturised measurement technology is a cornerstone of experimental research and the invisible backbone of many technical systems. Measurement technology provides crucial data for ...