Zero-based budgeting (ZBB) is a contentious issue. Advocates talk up its benefits in ensuring marketing focuses on its strategic objectives, while detractors claim it is bureaucratic and wastes time.

Zero-based budgeting (ZBB), a tool designed to keep costs low and profit margins high, is still a source of debate in the industry. Even its proponents note that timing, company priorities, and even ...

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As we emerge from lockdown and enter the recovery phase, many marketers might have the appetite for starting afresh. One attractive option could be to gravitate towards zero-based budgeting (ZBB), ...

An interesting question arose in the spring of 2025, just before the summer holiday season kicked in. Travel platform Afar posted the headline: “Is It Ever Worth Going Into Debt to Travel?” One might ...

Explore budgeting methods, like zero-, activity-, & priority-based, incremental, envelope system, and the 50/30/20 rule.