Mallon previously worked at the betting brand between 2012 and 2021. by Eszter Gurbicz ...

The readers of Campaign have crowned Twix's “Harmonizer” winner of this year's Audio Ad of the Year Award. We spoke to some ...

Initiative maintains first place in the individual agency rankings.

US agencies dominate the penultimate rankings for the year. by Elena Lewis ...

Global remit covers creative, media and production. by Eszter Gurbicz ...

Amazon Ads’ recent report, ‘Beyond the Generational Divide: The new rules for consumer connection’, finds more meaningful avenues. Communities, values and behaviours all unify audiences far more than ...

Automation doesn’t eliminate the need for strategy; it makes a test-and-learn approach even more critical. This year, we have led the industry in adopting Meta’s Value Optimisation, shifting our focus ...

In the final podcast episode of the year, Campaign takes a look back over 2025 at some of the most memorable moments of the year, revisiting the top stories, reviewing who was the most talked about ...

She spent nearly eight years at the online supermarket. by Lucy Shelley ...

Changing how Omnicom operates in post-IPG era requires shift in mindset and incentives.

Private View comes to The Campaign Podcast with a bonus episode on 2025's Christmas campaigns. Waitrose, John Lewis, Tesco...

As LEGOLAND put it: the strongest brands don’t just tell stories; they build worlds. In those worlds, data becomes the glue, ...