There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...

Reversing the damage of a brand “going dark” – essentially, reducing advertising spend to zero – is likely to be significantly more expensive than any short-term savings yielded by this approach.

Examines the state of marketing effectiveness in APAC through the lens of the Pace Principle, WARC’s landmark Asian effectiveness study.