Generative AI has leapt from research labs into everyday life at an unprecedented pace. For many, the gateway into this technology is ChatGPT, a conversational AI that can answer questions, draft ...

Excited chatter about artificial intelligence has been sweeping across adland in recent months. ‘Generative AI,’ in particular, seems to have already become the hot new marketing buzzphrase of 2023, ...

Researchers conclude that AI can imitate creativity but cannot achieve expert-level originality. A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that ...

While much of the discourse on generative AI (GenAI) in academic circles focuses on whether it can be creative, something more interesting is happening in my seminars for master’s in digital ...

LOS ANGELES--(BUSINESS WIRE)--Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced an array of new AI innovations and models into its flagship Creative Cloud ...

Get ready for 2026 with these essential AI skills for prompting, boosting output quality and cutting time at work.

The CREAATIF project, funded by AHRC and the BRAID programme and run in partnership with four major unions—Equity, Bectu, the Musicians’ Union, and the Society of Authors—spoke to 335 freelance ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector. Hollywood has often provided ...

New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct ...

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While Web 3 has seen a boom and quite a spectacular bust, there are reasons to think that Generative AI will have a more immediate, wider reaching and deeper impact on our industry and our lives.