The Truth About Global CMOs: More Operators Than Marketers?
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YouTubeMarketing School - Daily Marketing Tips
The Truth About Global CMOs: More Operators Than Marketers?
Is the CMO role dying? Met a CMO managing over $1B in marketing spend. At that scale, it’s all about strategy, P&L, and being an elite operator, not just marketing tactics. The CMO role shifts massively as companies grow.
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