It’s Christmas Eve, so we’re spotlighting one of the festive-themed entries from D&AD Awards 2025. The Big Christmas for Sainsbury’s was the brand’s 2024 Christmas ad, led by Electric Theatre Collective. Animated with a stop-motion-inspired, puppet-like aesthetic, the BFG searches for a better Christmas. Created as a 24-foot CG character, his performance was carefully built to feel tactile and handmade, even at a giant scale. Visual effects were central to the film, from character construction t