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How Colgate Became The Number 1 Toothpaste Brand in the World | History of Colgate
In 1973, William Colgate started selling the Colgate Dental Cream. What really set Colgate apart was the Colgate Ribbon Dental Cream — the first toothpaste in a tube. By 1900, Colgate & company was marketing more than 800 products, 120 toilet soaps, laundry soaps, perfumes, and other scented personal care products. From 1914-1928, Colgate’s ...
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