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The 6 “STEPPS” Framework to make anything go Viral - What is the STEPPS Framework?
What is STEPPS? After looking at 1000's of pieces of online content, at New York Times for six months, at which articles made the most email list and why, at about 10000 brands (both online and offline) and at millions of purchases in the US and around the world, Professor Berger realized that repeatedly the same six factors are responsible for ...
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