Ad of the Day: O2 brings back ‘Walk’ ad with Dua Lipa

Iconic Adverts of all Time on Instagram: "If you love ads like this, Follow @iconiq.ads ❤️ so you don’t miss the next one , also check the link in my bio — I save the good stuff there. 😉 The “Be More Dog” campaign launched by O2 was a masterpiece of emotional storytelling and brand positioning. The core idea was simple, relatable, and profound: modern life has turned us into cynical, low-energy “cats” who are too lethargic to engage with the world, while dogs live with pure, infectious enthusia