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Bo Knows: Bo Jackson's greatest plays and the story behind Nike's Home Run Bo Knows Campaign
In this episode, I dive into one of the greatest athletes of my lifetime - or maybe the greatest athlete of my lifetime: Bo Jackson. Not only do we dive into Bo Jackson's greatest plays, but we take a look behind the scenes on how Nike hit a homerun with the debut of the Bo Knows campaign at All-Star weekend in 1989. Buy "The Last Folk Hero ...
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